Use clean and fresh water when brewing your coffee. The water will have a profound effect on the taste of the coffee. See what the water tastes like before putting it into a coffee maker, or make sure to use filtered water always.
After purchasing coffee it is important to properly store it for it to retain its freshness. If you will be using your coffee within a week, store it in an airtight plastic or glass container out of direct sunlight and away from heat. If it will be longer than a week before you will use it up, consider placing the coffee in the freezer.
Put your coffee in the fridge. After you have exposed roasted coffee beans or grinds to fresh air, the flavor can deteriorate quickly. Actually, a large amount of flavor is lost within seven to ten days. Keeping your coffee in the fridge after you have opened the can keeps it fresh longer.
Avoid storing your coffee in the freezer. The extreme temperatures of the freezer will destroy the oils in the coffee. Instead, drink what you have or buy smaller amounts of coffee. If you do not buy too much coffee, you will not need to worry about storing it for an extended period of time.
No matter how attached you are to your favorite blend, don’t be afraid to try a new variety. You don’t need to invest in a large bag to try out something new. Almost all brands will offer a single pot or sampler size to allow you to try out new flavors.
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